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AWFS introduces the Maverick Award

The 2023 AWFS Fair is excited to announce the creation of The Maverick Award to become the headline award for the successful Tool Tour Program.

The Maverick Award will honor excellence in marketing strategy and execution for Tool Tour participation at the 20233 AWFS Fair. The competition will recognize one qualifying exhibitor based on a variety of criteria within seven different categories. The winner will be announced at the fair, July 25-28 at the Las Vegas Convention Center. The winner will receive a custom trophy and be featured at the show and online.

The Tool Tour highlights manufacturers and suppliers of hand and power tools and small equipment, which are essential product categories for all woodworking manufacturers, regardless of shop size. All participating exhibiting booths act as Tour stops. Attendees will be encouraged to visit these stops throughout the show, through the AWFS Fair app. After completing the Tour, attendees will receive a commemorative, concert-style tour shirt, featuring the 2023 Tool Tour logo. This year, Tool Tour will have a western theme.

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