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AkzoNobel’s new MaestroHue puts distributors in the fastlane

Distributors can now fulfill more orders in less time, thanks to MaestroHue, an innovative digital color-matching system developed by Chemcraft, AkzoNobel’s specialist wood coatings brand.

MaestroHue is a complete color system that gives distributors the power to match virtually any color with unrivalled accuracy and minimal waste. Quick and easy to use, it means customers no longer have to tint by hand, leading to a faster turnaround time and less waste, according to the AWFS exhibitor.

Once a color is matched, a customer can save the exact formulation for future use. And by enabling faster throughput, it means orders can be processed quicker, with no mistints and no need for labor-intensive manual tinting.

“Our new MaestroHue system helps customers drive business growth by enabling products to be tinted faster, with exceptional color accuracy,” explains Anthony Woods, AkzoNobel’s Segment Marketing Director for Wood Coatings. “It was created with distributors in mind and is perfect for adding efficiency to their color kitchens.”

What are the benefits? Tinting by hand not only takes more time, it also makes it harder to repeat an exact mix of the same color time and time again. One of the key benefits of MaestroHue is that customer formulations can be stored in the software’s library for future use, eradicating mistints and delivering maximum repeatability.

“Our innovation isn’t just focused on products,” adds Woods. “We’re always looking for novel ways to bring benefits to our customers. Introducing market-leading digital color matching at the distributor level offers clear advantages to help distributors fulfil faster, more accurate orders with reduced waste.”

AkzoNobel’s Chemcraft range offers high quality coatings, stains and color systems for the finishing of wood products, such as kitchen cabinets and furniture.

For more details, visit the AkzoNobel booth, No. 6409, at AWFS and Chemcraft’s website.